The importance of a logo cannot be understated. It is the graphical representation of a company’s identity and this small symbol is so powerful that it can make or mar your company’s reputation. No matter how amazing your services are, how unique your products are if your logo is poorly designed then you will have a tough time catching the attention of your audience.
It is why we spend so much time on stages of development throughout the process of creating the logo.It is not enough that the logo ‘looks good’, it has to communicate the strategies, messages and ethos successfully.
Even the smallest, simplest logo design can take days, weeks or months to materialise – design takes a lot of patience and hard work.